In the CRE business, it’s a key to job satisfaction and a top priority especially when creating strong relationships with landlords, tenants or investors. Doing whatever it takes to understand individual situations and working hard to find the right client solutions using extensive knowledge, expertise and skills is part of the process. The journey can be a test of strength, mental toughness and perseverance coupled with roadblocks and rejection. People get irate. Deals fall through. And a CRE advisor has an opportunity to stick it out or move on. It all comes down to commitment and making things happen. The reward for perseverance? The opportunity to witness a diverse mix of clients create wealth from taking risks, work hard to achieve their success, and allow you to be part of their journey. Perseverance isn’t an option in CRE, it’s a must with many rewards.